If you were at either CES or Mobile World Congress, you know 5G is going to be big in 2019. The ultimate goal of the technology is “to have far higher speeds available, and far higher capacity per sector, at far lower latency than 4G.” This will allow for the development of Read more…
Asked why they’d installed ad-blocking software 71% of respondents cited a desire to avoid advertising while 49% cited security and privacy concerns. Encouragingly for advertisers the research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both Read more…
As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…
In a riposte yesterday that was not very surprising, the voice of UK advertisers — ISBA — told the IAB UK that it wasn’t all that helpful to label brands looking for click-through-rates (CTR) in reports “click heads.” It was obviously intended as a lighthearted jape to usher in Tuesday’s Read more…
For advertisers and publishers who invest in programmatic marketing spend, how should they combat the growing challenges of ad fraud and brand safety issues while standing up to the bigger ad tech firms such as Google and Facebook? Publishers get less than $0.50 of every advertising dollar. This isn’t a new Read more…